Ferrari Purosangue SUV Tested on the Road

I see the future for Ferrari road cars.

Ferrari’s first SUV is hiding beneath the camouflage. It’s ready to become your daily driver supercar. Although the Ferrari SUV is a departure form the brand’s current coupe-focused lineup, it is an important step in growing the brand.
Enzo Ferro was a road car salesman who had one goal: to finance his race teams. Enzo Ferrari is known for his hatred of road cars. Ferrari owners were just an income stream for Enzo that enabled him to build faster Formula One cars and win races.

Enzo would be very happy with the Ferrari purosangue SUV. The addition of SUVs to Ferrari’s lineup in 2020 will be a major revenue stream for nearly every automaker. Ferrari’s brand is not at risk due to the addition of SUVs by other companies such as Lamborghini and Aston Martin, Bentley, Porsche and Rolls-Royce. Customers expect SUV-building companies to be ultra-high-end, and Ferrari is not the last.

Ferrari Purosangue SUV Tested on the Road

The debut of the Ferrari Purosangue SUV will be in 2021, for the model year 2022. The vehicle you see in the video is close to being ready for production. Ferrari must spend a lot of time refining this package as this vehicle will be used every day by customers.

This Ferrari will be a huge success and help increase the brand’s revenue and market share. This money can be used to develop new supercars or help the struggling Formula One team after a disappointing 2020 season.

Check out the 2022 Ferrari Purosangue as well as all the other new cars in our list of future SUVs.