The new fog lights are only the beginning.
It’s easy for people to forget about the Chrysler 300. The Chrysler 300 is a large rear-wheel-drive American sedan that can navigate streets full of trucks, crossovers and SUVs. Yet, Chrysler’s Dodge Charger continues to be a popular choice despite the changing tastes of its customers. Since 2014, sales have remained steady at approximately 50,000 per year with the largest dip in sales last year, which was 46.593. Chrysler hasn’t stopped making the sedan feel new. Moper insiders reports that the Chrysler 300 C will get a few parts from an expatriated Chrysler 300 SRT, which was sold elsewhere in the world.
According to the publication Chrysler will offer the Performance Package for the top-tier 300 C (pictured below without the package), which adds many features from the 300 SRT at a fraction of the price – $695. Customers of the 300 C will receive fog lights, the lower fascia and the side sills from SRT for that price. This is a minor visual update that was available as part of the Sports Appearance Package.
But that’s it. The package does not add any value to the 300 C. Its 6.2-liter V8 is still being used overseas by the SRT. This leaves the 300 C with its larger 5.7-liter V8 producing 363 horsepower (270 Kilowatts) or 394 pound-feet (534 Nms) of torque. Americans looking for a larger engine should look elsewhere in FCA’s lineup.
Although it’s unlikely that the package will bring thousands of new customers to Chrysler’s showrooms in the future, the visual upgrade is welcome, even if it’s a small one. The sedan’s future remains uncertain. The automaker stated last year that the 300 and other models would continue to be available through 2019. However, it was not clear what the future holds. Chrysler updated the 300’s chunky styling to reflect a contemporary luxury aesthetic in the 2011 model year. A refresh could boost sales. But would Chrysler be willing to invest in a sedan platform if sedan sales are continuing to decline? The company can answer that question.