The brand does not believe an entry-level model necessary.
People looking for a Ferrari at a lower price are in for some bad news. The long-rumored revival is not happening. The company does not see the need for an entry-level model.
“I wouldn’t use the term dead in the future strategy.” It’s definitely not something we plan to do soon,” Enrico Galliera, Ferrari Chief Commercial Officer, told Autocar Many years of rumors claimed that Ferrari was creating a new Dino, using a modified version. Twin-turbo, 2.9-liter V6 Alfa Romeo Quadrifoglio models But possibly with the Hybrid assistance can also be added For an even greater output. The price was to be around EUR150,000 ($165,144)These renderings show what the model might look like. Galliera stated that although our product line-up is trying to redesign its positioning, “we don’t believe there is an entry-price model in our product range and we intend to stay consistent with what our already declared we want to do.” Galliera spoke to Autocar about the dim prospects of a new Dino.
Galliera may be referring to the brand’s major move into the crossover segment with the introduction of the Purosangue. According to latest reports, it will arrive in 2022. This leaves plenty of time for Galliera to prepare for the big shift.
The entry of other luxury carmakers in the market suggests that Ferrari might have more success than introducing a sports car. The Lamborghini Urus is the brand’s most popular product, with 2,693 sales in the first half 2019, compared to 1,211 Huracans and 649 Aventadors. Bentley is seeing similar success with its Bentayga, where the model accounts nearly half of its sales.