This is the best we have ever seen.
Let’s face the facts, local car dealership ads can be a mixed bag. Car dealership commercials can be annoying, whether you are being screamed at during radio commercials or distracted by football games. There is an increasing homogeneity in how these commercials are made, which is even more irritating. John Oliver and Last Week Tonight team teamed up with a lucky Ford dealer to create a memorable and unique commercial.
The commercial stands out from the usual loud, goofy openings that car dealerships use. We open in quiet kitchen, with dialogue from a couple discussing their relationship. Shamelessly, Zumbrota Ford, the name of the car dealership is plugged into the heated conversation as the couple discuss their recent purchase. As things get too heated, the scene cuts to the car dealership. Here viewers are greeted with a familiar car dealership experience.
It’s hard to be noticed and reach customers in this world of constant distraction. This new approach to car commercials is suitable for news segments on Last Week Tonight, where viewers are a priority.
The ad also highlights the importance of buying a car that suits your lifestyle. A minivan might not be the right choice for a couple. Instead, you might look at a car that you and your partner enjoy. Before signing any paperwork, double-check the measurements of the car and garage. You don’t have to blame your architect if a dealer allows you to test-fit your new vehicle at your home.