It replaces the GM button that was in place since January 11.
General Motors looks towards a brighter tomorrow. This is a new logo that replaces the old GM button, which was nearly unchanged for half a century. It is part of a new marketing campaign by GM called Everything In. This initiative aims to highlight an electrified and digital future.
Deborah Wahl, GM Global Chief Marketing Officer, stated that “there are moments in history where everything changes.” “Inflection points. For mass adoption of electric cars, we believe that such a point is near. We have the technology, capabilities, and scale, unlike ever before, to make everyone an electric vehicle. This is the purpose of our new campaign and brand identity.
The new logo design aims to represent an electrified future, while still keeping GM’s classic button design. GM stated that the new logo “evokes the clear skies of a zero emission future” and also points to its Ultium platforms. GM claims that the underlined, lowercase m symbolises the Ultium platform and pays homage to the familiar underlined letters people have known for many decades.
It’s true, it is a. Lot It’s easy to miss the essence of the logo. However, it is the central point of a bigger campaign to push the automaker into electric vehicles. Everyone In This campaign is aimed at attracting a new generation to GM’s brand. It focuses on GM’s efforts in EV design and highlights its Ultium platform. GM brands will launch 30 new electric cars globally by 2025.
Sharon Gauci, GM’s executive director for global industrial design, stated that “This was a project we took so personally,” Sharon Gauci said. “We wanted to be deliberate at every step because the logo represents creative and innovative thinking across all of General Motors’ global family.”
You won’t be able to stop admiring the current GM button if you don’t like it. Starting January 11, the company will implement the new logo using digital media. The elimination of physical logos, including that atop the GM Renaissance Center downtown Detroit, will be done case-by-case.