A “modern and brave” appearance.

Opel actively tries to improve its image since its acquisition by PSA. The German brand has access to new technologies, platforms and services previously unavailable under General Motors’ ownership. This allows it to embrace electrification and attract younger clients. Opel now presents its new brand identity.

The marque’s new logo is “more delicately drawn”, and it is very similar to its predecessor. It also features a brighter yellow company color and a new Opel Next font font. These three elements create an “even moderner and more courageous” brand appearance.

“We are young, confident, and inclusive. Opel’s new era draws inspiration from modern, ‘cold-to-cool’ Modern German culture. It re-emerges bold and pure, and is therefore taking cues from these influences. This is our brand identity and reflects our exciting new product range,” Xavier Duchemin (director of sales and marketing at Opel) explains.

Opel has also presented its new design language. The GT X Experimental introduced a minimalist approach, followed by the new Mokka, and the updated Crossland. With a hybrid OPC version, the next generation Astra will feature a completely redesigned look and new PSA-sourced technologies.

Combining the new Blitz logo with a new color and a new design language, the brand has a new “unmistakable” identity for the electrified future of the automotive industry. This new look will be used across all business areas, from products to sales and marketing.