According to Brand Finance’s most recent report, this is the truth.
Are you looking to make smart investments in 2020? You might be looking for smart investment opportunities in 2020. Based on the Brand Strength Index (BSI), the Prancing Horse’s latest annual report scores 94.1 out of 100. Only 12 brands from all industries receive the AAA+ rank, and Ferrari is the top.
David Haigh, CEO, Brand Finance comments, “Ferrari is the embodiment of luxury. It continues to be admired, desired, and valued around the globe, and its exceptional brand strength reflects that.” It is not surprising that so many people, even those who may never own a Ferrari, would like a bag or watch with the Prancing Horse. However, it is crucial that the brand management remains in control of its future and ensures that the brand retains its unique positioning through close monitoring of licensing output.
After earning 94.8 out of 100 points in 2019, Ferrari wins the award. It beat 14 other brands including Disney, Coca-Cola and Lego. The brand value of the supercar maker increased by 9 per cent to $9.1billion in the past year due to positive sales and brand strength.
Five new models were announced by Ferrari in 2019, including the SF90 Stradale (Ferrari Roma) and the SF90 Stradale (Ferrari Roma). Both of these models are aimed at new markets, and should allow the company to grow in 2020. The company also signed a manufacturing agreement to the Giorgio Armani Group, which sells Tshirts, sunglasses and teddy bears.