Dodge Power Dollars Increases Savings to More Chargers and Challengers

Dodge Power Dollars Increases Savings to More Chargers and Challengers

For every horsepower the vehicle produces, buyers can receive a $10 cash allowance.

Dodge’s Power Dollars incentive program now covers the entire Charger, Challenger product ranges for 2020 model year products. The deal offers a $10 per horsepower cash allowance for the vehicles. This means that the greater the engine’s horsepower, the larger the discount. The offer was only available for SRT models last year.

“Our Dodge performance enthusiasts are drawn to each other by their love for American muscle. In the announcement of the expansion, Tim Kuniskis from FCA, Head of Passenger Cars North America, stated that Dodge Power Dollars had tapped into something very strong. To make it easier for fellow horsepower-addicts to join “The Brotherhood of Muscle”, Dodge Power Dollars will now be available on any 2020 Charger or Challenger model year.

The Charger’s sales jumped 21 percent last year to 96.935 units. This was the highest volume since 2013. Although the Challenger’s numbers dropped 9 percent to 60.997 vehicles last year, Dodge was happy that it was more than twice what it was when the model was introduced.

Dodge Power Dollars Increases Savings to More Chargers and Challengers

The tables below provide a guideline on the expanded Power Dollars incentive. They also show the savings that buyers could make.

The company launched a social media campaign with the hashtag #TheMuscleBehindUs to get potential buyers excited about Dodge’s powerful products. You can upload a photo of your Dodge muscle car, along with information such as why you love it, or other stories. The company plans to make videos from some of these stories.