For the moment, at least.

Today BMW released the 4 Series Coupe cover. The two-door features a mild-hybrid powertrain, the most recent safety and technology, but people still talk about the car’s huge dual kidney grilles. The good news is that those openings won’t be found in other BMW models, at least not yet.

Domagoj Duc, Head of BMW Design, told us that only this new 4 Series has the “vertical kidneys”. Dukec says that the vertical kidneys were chosen by the company. “Design is not always about beauty and ugliness. Good design is about daring characters.”

Because the market is saturated by quality products, customers are demanding more. You have to be different. We want each customer to have a unique product because their needs are so diverse.

The BMW 4 Series Coupe stands out among the rest of the lineup. Its 3Serie brother isn’t as striking, but neither is its 5 Series counterpart, which features a more subtle set of kidneys. Neither of these vehicles will soon adopt the 4’s huge teeth.

He says that he doesn’t like to see any model with the same detail twice. Every model should be unique. “Cars such as the 3 Series or 5 Series will have more horizontal kidneys. We really enjoy using the kidneys differently.” There is some hope for those with large kidneys: Dukec states that “maybe there will more vertical kidneys in future, but it is not changing at the moment for all BMWs.”

The 2021 BMW 4 Series Coupe is available at dealerships starting in October for those who have larger kidneys. Base 430i models come with a turbocharged 2.0 liter engine that produces 255 horsepower (190kilowatts), and 294 poundfeet (399newton-meters). The M440i comes with the mild-hybrid inline-six mild hybrid, which produces 382 hp (285kW) and 369lb-ft (500nm). The M440i is priced at $58,500, while the new 4 Series starts from $45,600.