He acts as if Monaco’s roads are brand new to him.

Kimi Raikkonen, a veteran Formula One racer, now competes for Alfa Romeo Racing. The Stelvio ad features the Finn, a famously terse actor, and a short appearance by the Giulia.

Monaco while listening to music. He walks around the exact same corners as the F1 race. He realizes he is late to meet with the well-dressed woman, and he apologizes by smiling, saying “Sorry, it was my first time in Monaco.” Raikkonen, who won the 2005 grand prix in Monaco, is quite familiar with the streets of the city.

Alfa Romeo hopes that a partnership with Raikkonen will help move some more Stelvios. The company also needs all the support it can get. The brand’s US sales figures are not available as of writing. They will be available for the third quarter 2019. Stelvio sales have fallen 24 percent over the same period last year. The Giulia is suffering even more, with a 29 percent drop in volume.

Alfa wants to increase interest in its vehicles and upgraded the Giulia, Stelvio for 2020 model year. The most significant change is inside, where vehicles now have a touchscreen infotainment system that has improved graphics and a faster CPU. The 8.8 inch display is the same. The company also added better quality materials to the display and a new steering column. Active driver assistance tech gets a highway-assist technology that combines adaptive cruise control and lane-centering.

To offer cross-buyers a smaller option than the Stelvio, the company is also planning to increase its product line by creating a production version of the Tonale concept . It is expected to arrive in 2021.