Porsche 911 is a profit-making machine.
Based on 2019 earnings, the new 992 Porsche 911 has already proven to be a great sales success. Based on 2019 earnings, Porsche 911 is already the most profitable car and clearly the 911 is the best-selling.
The 992 911 was unveiled earlier this year. It promised to be a more practical 911, but it retains all the great characteristics of the predecessor. Auto News Europe shared a report that the Porsche 911 contributes 29% to Porsche’s revenue and has a 47% profit margin.
Ferrari’s HTML8 Tributo has a 50% profit margin. The HTML8 Tributo has a limited production of 50 units, which means it only makes up 17% of Ferrari’s total revenue.
Important to remember that Porsche’s most iconic coupe, the 911 base model 911, is not the most profitable. The best deals are in the expensive option packages and special edition trims. We don’t think the 911’s greatest strength will change with the new generation.
Michael Dean, Automotive Equity Research Analyst at Bloomberg Intelligence, explained to Auto News Europe that if you assume that they sell 10,000 Turbos plus GT3 or Turbo S’s, then the Turbo variants alone could represent half a million dollars in Porsche profit.
Porsche’s strong presence in China means that the brand can expect huge growth despite slowing European car sales. Porsche is just beginning to realize the importance of this highly profitable car due to its global recognition and 911’s iconic status.
Porsche already sees a remarkable effect on its bottom line, even though the 911 base model is not the most profitable. Porsche expects a huge return on its investment once the more profitable performance trims are available.