Bavarian is now the king of the premium segment.
It is strange that every manufacturer complains about the chip shortage while many others are reporting their highest-ever sales records for 2021. BMW joins Lamborghini and Porsche (see the links below) in reporting record sales last year despite production disruptions and difficulties in the automotive industry.
The BMW brand sold 2,213,795 cars worldwide in 2021. This represented an increase of 9.1 per cent over the previous year. Last year was marked by the marque’s highest-ever sales year. In the last quarter alone, 510 727 vehicles were sold.
The United States saw an increase of 20.8 percent in sales to 336,644 units. This was comparable with the pre- coronavirus 2019. The X line of BMW models accounted for 60% of all sales in the United States last year. The combined sales of Mini and BMW in Europe grew by 3.9 percent. In Belgium, BMW was the leader in Europe’s total market for the first time ever.
The BMW M division was also a major contributor to this record year. The automaker’s performance arm, which saw 163,542 BMW M cars delivered around the world, 13.4% more than 2020, set an all-time record for sales. The Bavarian brand claims that the M3 was in high demand and the M4 experienced a surge in sales. The X5 and X6 M saw solid gains year over year. The overall sales of the BMW M will be boosted by the iX M60, i4 M50 and i4 M50 in 2022.
It is worth noting that Mercedes-Benz sold 2.05 million vehicles worldwide last year and lost its premium segment crown for only the fifth time in five years. The Stuttgart-based automaker doesn’t include Smart or the Mercedes Vans division.
Pieter Nota, a member of the Board of Management of BMW AG, was quoted as saying, “Despite supply shortages and the ongoing coronavirus pandemic:” We achieved strong sales results in 2021 thanks to a strong operational performance and stellar product line.” “Our brands achieved many all-time high sales results, led by the BMW brand which is the number one global premium segment.