While off-roading with a Ram Rebel, wear your Wolverine Rebels.
Ram is aware that boots are a favorite item of many buyers, so they teamed up to create a unique partnership with one of the most respected boot companies in the industry. Ram has teamed up with Wolverine, a company that has been making work shoes and clothing since 138 years.
There are three Wolverine versions. The Tradesman Safety Toe is the first. It features unique details that were inspired by the RAM 1500. The price is $229 and it comes in white or beige. The Ram Rebel Safety boot is the most rugged, featuring Rebel Red accents, a tougher construction for outdoor use, and red and black color options. The boot is $239
The Limited 1000 Mile is a boot that will make you stand out with Ram branding. It features black Horween leather, inspired by the Limited’s premium interior. This boot is priced at $400, which is quite a steep price.
Each custom Ram boot is made in America by Wolverine. For every pair of pre-ordered boots, the company will donate $10 to SkillsUSA. SkillsUSA helps more than 395,000 students each year to enroll in trade, technical and skilled service occupations.
Tom Kennedy, global president of Wolverine, stated that Ram Trucks is a leading brand in the industry and that they are proud to be partnering with them to recognize essential workers and to promote the many career options available through the skilled trades. “Since 2017, Wolverine donated more than $2million to support the next generation skilled workers. We’re thrilled to partner with another brand that is as passionate about investing in America’s future workforce.
Ram and Wolverine have released a new video called “Rent We Pay” that will be available today on Ram’s social media channels. The entire spot can be viewed below in its entirety.