Japanese automaker is following a new trend in the industry.
Nissan unveiled the Ariya today. It is an all-electric crossover. This is part of Nissan’s plan to reenergize its lineup after years of poor sales. Nissan will launch 12 new vehicles over the next 18 months. The company has also introduced new logos for its performance brand Nismo to signal its new direction.
The trademarks filed by Nissan around the globe in March indicated that Nissan was planning to update its logo. The new logo is now available after four months. The old logo was a circular design with branding running through the middle. Instead, the new emblem uses a semi-circle design that has the Nissan letter floating in its middle.
The most notable difference between the two designs is that the new design is flatter. This design is more suitable for the digital age. The previous logo’s skeuomorphic design elements, such as the shading, shadows and highlights, that made it appear 3D objects in a 2D space like a computer screen, have been gone. Similar flattening was used in the Nismo branding.
The new Nissan logo is in line with an emerging trend within the automotive industry. Last year, Volkswagen has unveiled a flatter logo. It was introduced by VW to signify “the beginning of a new era for the automaker.” BMW did the exact same thing earlier in the year.
The company is now focusing on its iconic branding. However, the badges for the cars are still 3D.
It will be interesting to see how other automakers respond to this trend, as more people encounter automakers’ brands online. Kia may be the next to adopt a new emblem. This could start appearing on cars as early as October. We have Nissan’s updated logo for now. This keeps the company name at the center.