This 1998 BMW 750il is a rare example of individuality.
If you ask any BMW fan which 7 Series they love the most, the E38 will be the answer. The third-generation 7 Series will continue to be beloved for its simple, elegant styling that is a stark contrast to all the rest.
The 750iL was the top-spec 7 Series that you could buy directly from the dealer during the E38 era. You rarely get to see one unless one is yours, so BMW Group Classic’s latest video for this model’s owners is a treat. They not only showed a preserved E38750iL but also highlighted two very special versions of the car.
First, the standard model. It’s a facelifted version judging by its headlights. The M73 V12 engine is in perfect condition, as you would expect from a unit that has never been out of the manufacturer’s care. They also displayed some of the latest innovations available to this generation. Although some of the features may seem insignificant now, satellite navigation and a heated steering wheel were huge at the time.
The Individual catalogue offers more options for CEOs who want to get the most out of the 7 Series. Karl Lagerfeld provided input on the display of the second E38. It’s a very interesting combination of Canyon Red Metallic & Nepal Silver Metallic. The exterior is not the only thing that has a special touch. Lagerfeld designed this.
It has all the typical ’90s CEO Shuttle features like leather upholstery and a phone. It’s rare to see a car equipped with a VHS player and fax machine. It also has a mini-fridge in case Lagerfeld was feeling a bit thirsty on his travels.
The E38 7 Series, which starred in Tomorrow Never Dies, is last but not least. We all now know that it was not controlled by a communicator (remember those?) It was instead driven by someone sitting in the back. All the gadgets work, which is the best part.
Which E38 7 Series model do you prefer? Which E38 7 Series model would you choose? The standard 750iL, Lagerfeld Individual, or James Bond’s “driven” one? They’re all truly special cars, regardless of their respective models.