Peter Parker sometimes needs a ride.
Automakers love to make deals with Hollywood. This is especially true when the movie is a blockbuster. Spider-Man : No Way Home hasn’t yet been released, but it’s almost certain to become a blockbuster. It may even be the highest-grossing film of 2021. Hyundai hopes to get a part of the spotlight by placing prominent products among the action.
Hyundai doesn’t say that you will see a Veloster hot-hat or an Elantra in the film. The hot selling SUVs are the Ioniq and Tucson. The electric Ioniq 5 is the most prominent of these two vehicles, as it appears in a Hyundai commercial that’s high-quality. You can see the commercial at the top. In true Marvel fashion, there is a post credit scene.
The commercial lasts for about a minute and half. It starts with Peter Parker, who is hunkered down at a motel in rural Kentucky, while he watches news clips about his public enemy number one. He decides to clear his name but, being in the middle, he is unable to swing through the air, so he begins walking. His best friend Ned arrives in an Ioniq 5 and takes him to New York City. The Ioniq 5’s 300-mile range is just what the doctor ordered. It’s amazing.
Thomas Schemera, Hyundai Executive Vice-President, stated that the placement of the all-electric Ioniq 5 in Spider-Man is the first significant milestone in the strategic partnership between Hyundai Motor Company (HMC) and Sony Pictures Entertainment. This collaboration will have a huge marketing impact. Millions of viewers will be thrilled by this film and the inclusion of the vehicles in key moments of its storyline, which features the main characters.
Although we doubt that anyone will be going to the movie to see Hyundai cars, the Ioniq 5 (and Tucson) have distinctive styling that makes them stand out from the crowd. The Tucson got a bold redesign for 2021 and the Ioniq 5 will be a very competitive crossover in electric. Hyundai’s current video campaign is focused on the Ioniq 5 but special movie posters highlight the Tucson.
We won’t be able to tell how much screen time each actor will get until December 17th when the movie hits theaters.