The hypercar brand collaborated closely with VIITA Watch to create three high-tech timepieces.
A snazzy watch is something that everyone loves. A snazzy watch made by a premium automaker is even better. Bugatti has three new timepieces that feature cool tech in its smartwatch collection. But here’s what’s the best part. You don’t need to be wealthy to get one.
Bugatti Ceramique Edition One is the name given to the new watch collection. The three styles named after the current special-edition Bugatti models are Pur Sport, Divo and Le Noire. We know that Le Noire may not be La Voiture Noire but you get the point. Each smartwatch has a 390x390pixel LED touchscreen. It also contains over 1000 components. Smartwatches are packed with functionality. They can track your location, monitor your health, and even record lap times, all while you’re out at Spa, Monza or on your backyard dirt track.
Technically, the watches are a product by Austria-based VICTA Watches. This company is known for making premium smartwatches in modern styles with minimal battery life and high tech. Bugatti claims that the Ceramique Edition One watches last up to 14 days without needing to be charged, and that the line is covered by a 5-year warranty in case of a problem.
Stephan Winkelmann, President of Bugatti, stated that Bugatti continues to innovate in cutting-edge technologies. He was also excited about the new partnership with VIITA Watches. We only choose partners that match Bugatti’s standards of performance, quality and design execution. Our customers demand perfection. Bugatti’s smartwatches offer the ultimate luxury and bespoke software. They also have features embedded in high-quality materials.
The smartwatch can be ordered for EUR899 by early-bird customers. This is approximately $1,100 at current conversion rates. It’s not a lot, but it’s still comparable to premium smartwatches without a Bugatti logo.