This is not expected.
Although launching a minivan might seem like a bad idea, considering the increasing popularity of SUVs and crossovers, some automakers disagree. Lexus owns the LM China where Buick sells the GL8 Avenir. But it’s not only in China where people movers still matter. Kia has analyzed the data and determined that the global Carnival should be kept, and should be significantly marketed.
BMW will soon release the next-generation 2 Series Active Tourer, while Mercedes has the B-Class. We need to go on. We were not expecting the new minivan from our friends at Kolesa. Hyundai’s luxury brand Genesis was given the MPV treatment in order to create a possible alternative to its GV line of SUVs. It is not clear if the body style that people hate is a priority for South Korea’s premium marque. The company recently launched a wagon in Europe and expanded its range beyond sedans.
A sleek coupe modelled after the stunning X concept (or the older Essentia), would be a better way to promote Genesis as a luxury brand. Perhaps the sister brand Hyundai and Kia already have the minivan segment covered, so maybe there’s not a need to create a more luxurious offering with the wing logo.
However, this rendering is purely speculation and envisions a minivan with Genesis’ Two Lines design motif. This vehicle would most likely be built from an existing Hyundai or Kia, rather than being designed entirely new. This is what Lexus did with the LM. It is essentially a luxurious version of the Toyota Alphard.
Genesis has much bigger fish to fry, truth be told. It plans to launch no less than eight zero emission models by 2030. Everything will be available starting in 2025 with an EV version. Although investing in a minivan without or with a combustion engine is unlikely to be a top priority, the rendering can answer a “what-if” question that some might have had.