These models aren’t as popular as crossovers.
According to The Wall Street Journal, General Motors may consider dropping the Sonic or Impala brands from its lineup. This is according to unnamed insiders. Although the Sonic could die this year, General Motors will likely keep the Impala around for a while.
However, Steve Majoros, Chevrolet’s marketing director, denied the rumor to Automotive News. “Nothing official to report today. He said that he was committed to all three products. They are part of our portfolio now, and they will be part of our portfolio in the future.
Sonic and Impala’s future is in jeopardy due to disagreements between insiders, execs, and the public. But sales figures suggest that the company may want to discontinue them. The total number of Sonic units shipped dropped by 45.2 percent to 30,290 units in 2017. Last year, the Impala saw its numbers drop 21.8 percent to 75.877 examples. Comparatively, the Chevy Equinox sold the second most copies of all GM vehicles last year, with 290,458 deliveries – an increase of 19.9 percent over 2016.
Last year, rumors suggested that General Motors might drop several of its cars, including the Buick LaCrosse and Chevy Impala, Sonic, Volt and Cadillac XTS. Jim Cain, a spokesperson for General Motors, stated that the passenger car industry is very difficult. It has been in decline for many years. We are also seeing competitors resorting to strategies that are not sustainable.
Mary Barra , the company CEO, hinted that the Impala could be scrapped in 2015. “That’s a difficult one, because the Impala’s such a great vehicle, but we can’t see where the market has been. She said that we have to see where the market is going.”