He has suggested it before.
Ford has introduced several new models in the last two years, which laid the foundation for its future. Ford is focusing on electric vehicles, and the Bronco is back with the F150 Lightning. The Mustang was also relegated to an electric crossover with four doors thanks to its electrification efforts. It might not be Ford’s last model to expand beyond its original target segment, as the Blue Oval suggests plans for the Maverick.
Interview with Automotive News Ford CEO Jim Farley stated this week that the Maverick pickup is “a new franchise” and that other affordable vehicles could also be offered as part of the “Maverick family.” Farley first hint at the expansion of Maverick’s brand Although he has been inconsistent on details, he is a good believer in the concept. He sees this family as “kind of brand extension.” Automakers don’t like sharing future product plans.
Although we don’t know whether the Maverick will undergo the same drastic transformations as the Mustang, it is possible that almost anything can happen. Spy shots show a Maverick with a higher riding suspension and revised styling. Ford may be monitoring interest in a ST performance variant. This would allow Ford to make the truck more affordable and appeal to a wider range of customers.
Ford also suggested that an all-electric Maverick might be in the works. While this seems possible as Ford moves more towards electrification, we have not yet seen any concrete evidence. Ford could expand the Maverick brand to offer affordable models starting at $20,000. Farley stated last year that he intends to bring more affordable options to Ford’s North American lineup. We’re excited to see what the future holds.