The Base trim has very little flexibility, but First Editions come with a small markup.
The latest Ford Bronco has been the talk of town on the automotive scene. The most important news is that Ford has the Bronco starting at $30,000 and the Bronco base available for $28,500. The price is $29,995, with an additional $1,495 destination fee. Is there a way to make it even more affordable?
This week we’ve seen order guide leak to various Bronco forums, and now we have a leaked pricelist from Bronco6g.com which claims to show invoice pricing. This is the figure that dealerships want you to see, since it shows how much profit was made from a sale at MSRP. Buyers may use this information to negotiate a better deal.
Bronco6g.com’s document looks legit and, if accurate, it doesn’t leave much room for lower-trim models. The invoice price for the Bronco Base two door is $28,073, which is a mere $427 difference from the MSRP. Only $498 is the difference between the Base four-door and base two-door. The gap increases as you go up the trim levels. This culminates in a $2222 difference for the Bronco First Edition four door.
Below is a chart that shows the invoice price and MSRP of all Bronco models.
| Bronco Trim Level | Two-Door invoice (w/Holdback). |
Two-Door MSRP |
Four-Door invoice (w/holdback). |
Four-Door MSRP |
Base |
$28,073 | $28,500 | $32,702 | $33,200 |
Big Bend |
$32,551 | $33,385 | $34,983 | $35,880 |
Black Diamond |
$34,789 | $36,050 | $37,196 | $38,545 |
Outer Banks |
$37,591 | $38,955 | $40,000 | $41,450 |
Badlands |
$40,621 | $42,095 | $43,030 | $44,590 |
Wildtrak |
$47,165 | $48,875 | $49,572 | $51,370 |
First Edition |
$57,230 | $59,305 | $61,278 | $63,500 |
However, there are two caveats. This invoice pricing includes dealer holdback. This is an additional amount that the dealer pays after the vehicle has been sold. This payment amount is not known so the dealer cost for these trims should be lower than what you see here. The second reason is that dealer invoice pricing can be more opaque than the secret military aircraft at Area 51. Even if the holdback is included, the information on a dealer invoice price sheet might not reflect the final price the dealership will pay.
This means that although this chart does show Bronco figures below MSRP, it is best to take it with a grain. The dealer cost could still be much lower, even lower. However, “market adjustment” dealer marksups practically guaranteewhen Bronco goes on the market. This may make it difficult to have such in-depth information.