The Benz brand was 12th overall, behind big brands like Google, Coca-Cola and Apple.
Mercedes-Benz is the number one premium car brand in the “Best Global Brands 2011” ranking.
Consutancy Interbrand Zintzmeyer & Lux conducts the brand ranking each year. This ranking measures the brand’s value in terms of its appeal to consumers and resonance with them.
Mercedes-Benz ranked 12th among the 100 most popular brands. Coca-Cola was at number 1. Toyota was the only other automaker that topped Mercedes-Benz’s ranking, occupying the 11th position. Mercedes’ main competitors, BMW & Audi, were placed 15th & 59th, respectively.
Interbrand estimates that Mercedes-Benz’ brand value is $27.455 Million (EUR20.55million). This is not the value of the company. It’s what Interbrand rates the brand’s value as.