Minimum 27 dealers will add an additional charge to your MSRP.
You should be able buy a new two-door 2021 Ford Bronco at a suggested retail price $28,500. However, that is before the $1,495 destination fee. However, depending on where you live, there may be additional dealer markups which could increase the final price beyond the MSRP. Ford has confirmed that it will not “curb, discourage or stop” this practice.
According to the available information, 27 dealers across the country will apply markups. However, if you shop around in most states, you should not have to pay extra. It should be harder to do this in some regions like Florida and Kentucky. However, there should be enough dealers to sell you a new 2021 Bronco at MSRP.
Last week’s leaked invoice pricing by dealers also shows how much profit they are making over the MSRP. The MSRP is very close to what the invoice prices are for entry-level models, but it gets more expensive as the price gap increases with higher trims.