It was approved for production. Volkswagen thinks it looks great.
Even though the Range Rover Evoque Convertible is a well-known model, and others like the Nissan Murano CrossCabriolet, we still have trouble understanding the concept of a convertible crossover. The Volkswagen T-Roc Convertible will be launched in 2020. Another mashup is underway. Wolfsburg’s top brass are well aware that people won’t be coming to the dealerships to order the automobile oddity. However, the head honchos have given it their approval.
Why? According to Jurgen Stackmann (sales boss), the T-Roc Convertible was not “rational”. However, it looked very attractive in the concept designs. It didn’t take long for high-ranking executives to give it the green light for production. VW’s sales boss Jurgen Stackmann admits that there will not be a huge market for the crossover droptop, but he also mentions that it will be only popular in a handful of countries. Nonetheless, people within VW “felt passionately about” giving the model the green light for production.
VAG’s Evoque Convertible competitor will be built at Osnabruck, where the company has invested EUR80 million ($92.6M according to current exchange rates)to prepare the assembly plant for the T-Roc Convertible. The model will not be the only one in production at the factory in north-west Germany. In the same location, VW is also assembling the Tiguan as the Porsche Cayman and painting the Skoda Fabia.
VW will add a new entry-level model to its cross-over portfolio, based on the Polo-based T-Cross. This compact model will be available in Europe as a subcompact option, and it will sit underneath the T-Roc.