It’s also a very obvious one.
Nissan is proud of the Z car’s heritage. The Datsun 240Z was the first version. This sports coupe served as the automaker’s entry point and flag-bearer in the US and elsewhere. The new Z car, or the Nissan Z, is the same. However, questions regarding the nameplate’s continuity remain despite the fact that the model was only revealed last month.
This question is answered by Ashwani Gupta, Nissan’s chief operating officers. It won’t surprise anyone.
Gupta spoke to MotorTrend about the unveiling of the 2023 Z. He said that he doesn’t rule out the possibility for a next-generation Z. He stated that Nissan will “definitely continue with it” as long as there’s demand.
This observation is not surprising. Gupta acknowledged that the Z was not a simple vehicle and that it is part of the company’s culture. However, this doesn’t excuse it from being a car company as a corporate entity. The business is still there, and even though Nissan Z fans are excited about its arrival, they won’t continue building and developing vehicles that don’t bring in money.
Important to remember that Nissan is currently rebuilding itself after a scandal involving its former leadership. It is also not secret that Nissan is in financial trouble right now. This has prompted it to create a business strategy for its Alliance partners.
The market’s acceptance of the Z car over the next few years will determine its future. It will also depend on how it reacts to and adapts to the inevitable electrification. Nissan has set a goal to make 40% of its US sales EV by 2030.