It all comes down to targeting the right people.
We wouldn’t be surprised if BMW is on the list of most controversial car brands . The German automaker, and its fascination for the ridiculously large kidney grilles, has drawn criticism even before they were officially launched. We’re talking about both the 7 Series as well as the X7 duo .
Don’t hesitate to share your thoughts if you’re one of the people who has something to add. BMW has been following social media channels and reading press stories and knows that they don’t like you. They also know that this design direction is not for everyone.
In an interview with Top Gear, Domagoj Dukec, BMW’s design chief honcho, stated this. Dukec doesn’t seem surprised by the negative reactions to the new car designs. He says that it is normal for people to have opinions, especially when it comes to the 4Series. However, he insists that you must create something unique if your business wants to be different. It is not our goal that everyone in the world will be happy. It is im
possible to design a product that pleases everyone. In the Top Gear interview, Dukec stated that you must please your customers.
Dukec is positive about BMW’s redesign of the 4 Series grille, despite the criticisms. They know that only 20% of people like it, and those people are exactly the kind of customers they are trying to reach. We believe BMW could improve its social media strategy beyond the lack of confidence. In 2020, the company was criticized on Twitter twice for inappropriateness. They had already apologized. This was not the direction that the company intended to take and certainly not what they meant by saying that it was impossible to please everyone.