This automaker is doing everything possible to make its cars look tough.
Because there is no body-on-frame SUV or truck, large Honda cars are often overlooked for their toughness and offroad ability. The Japanese automaker is determined to change that image.
Honda filed a trademark application to the United States Patent and Trademark Office, March 30, 2021. This is a follow up to last year’s report. The automaker files for a trademark to use the name This confirms several reports that were published last October in connection with the Honda Ridgeline facelift. Honda has given the unibody pickup a more rugged look, and our first-drive review demonstrated Honda’s intent to show off its capabilities beyond its current status.
A report from Motortend stated that Honda would use the tough and macho look on its SUVs to increase American sales. Honda changed the Ridgeline’s former endorser to , a tougher WWE charactera.
These aren’t proof that Honda intends to update its image.
This approach is solidified by the Honda Trailsport name – a name that evokes toughness and active living. Now that we have the trademark filing, we can see the logo. All that’s left is to wait for the actual vehicles to sport the nameplate.
The Ridgeline, together with the Pilot and Passport, is one of the most likely candidates. Trailsport may be given to the CR-V in order to hunt ToyotaRAV4TRD Off-Road.
These are just speculations, but we expect Honda to make an announcement soon.