France is working to reduce vehicle emissions.
Starting in March, car advertisements in France will be a little different. A law was passed in Europe that requires automakers to promote alternative transportation options in their advertisements. This is in support of the country’s efforts to reduce emissions and pollution. France allows automakers to choose from three alternative messages that suggest eco-friendly modes of transport.
These are: “Consider carpooling,” and “For day to day use, take public transport.” Or “For short trips opt for walking or biking,” according France24 via the Agence FrancePresse ( AFP). The law covers advertisements for TV, print, radio, and the internet, and it even has its own hashtag – “#SeDeplacerMoinsPolluer” (Move and Pollute Less). Advertisements for cars must also include information about the vehicle’s emission classification.
It is also noted that Volkswagen and Hyundai are willing to comply with the law. VW stated to the publication that it was working with its advertising agency to determine how best to comply with the new legislation. A fine of up EUR50,000 (current exchange rate: $56,444) could be imposed if you don’t follow the law.
It is the most recent law governing automobiles in France and will take effect March 1. France last year enacted a new tax on SUVs and legislation to prohibit certain cars from cities. A law was also passed that would ban certain cars that emit a certain amount carbon dioxide from 2028.
New laws and regulations are being enacted by cities and countries around the world to reduce greenhouse gas emissions. In 2020, the UK decided to prohibit the sale of new gasoline or diesel vehicles in the country. Hybrids will be subject to the same ban in 2035. As countries and companies transition to electric cars, automakers will have to deal with inconsistent laws in different markets.