These cars are volume sellers in certain markets.
Yes, that is true. Porsche Flat-six owners and fans of the sweet German flat-six models often ignore the four-cylinder option. Boxster And Cayman As “not faithful” or “not real Porsche”. It’s almost as if Porsche has been waiting for the right time to introduce the six-cylinder option for the 718s. According to the car Frank-Steffen Walliser, head the 718 model range, says there is much to be said for the turbo four-cylinder and many people don’t see the larger picture.
Walliser claims that the smaller 2.0-liter turbo four-bangers were introduced to the Boxster in 2016 and Cayman in 2017. The sales figures for the past twenty years can be compared and we can see that the introduction of the 2.0-liter opened up the Chinese market. The 2.0-liter was a complete different story thanks to their luxury tax and purchase tax exemptions.
He fully supports this move but he also admits that you can’t please all and that it didn’t do well in traditional and existing Porsche markets. We had to admit that we lost volume with the four-cylinder in traditional markets. We all know that the engine is very good and that the car drives well, but do you remember what I said about emotions? This engine is something else.”
Porsche claims that they have been number one in China for many years. This is in addition to other markets. These cars survived thanks to this strategy, which has been a success. The 718 models are still a significant part of Porsche’s portfolio. “We have a cool car in China and a younger customer base. This is because the Boxster customers are typically 30-year-old Chinese women. The value is unbelievable because they know that once they have become Porsche customers, they will not stop.”
He says, “Now, with adding the six-cylinder – with the GTS, GT4 – We hope and can already see in order intakes that Europe’s more traditional markets, Australia, USA, UK, and Europe, the interest on 718 really returns.”