However, it might face the same fate that the Blazer nameplate.
It’s not unusual for car manufacturers to bring back dead names from the grave. Mitsubishi is one of the most recent to recycle old names. This is a big move by the Japanese brand, and we don’t know how to feel about it.
Chevrolet continued the trend of reincarnating old car names with the Blazer. The name was reused by Bowtie, but not like Mitsubishi. The Blazer is a mid-sized crossover and far from the SUV-sized, body-on frame SUV it was once.
Chevrolet isn’t planning to stop there, according to the latest rumor. The latest sketch teaser shows that Chevy plans to bring back the Trailblazer name. It will be a crossover, yes.
This sketch teaser was created by MotorTrend and was taken from a slidehow that was shown during the General Motors Capital Markets Day. MotorTrend claims that this teaser is indeed the Trailblazer. It coincides with their sources which point towards the return to the nameplate.
The magazine had the opportunity to speak with Steve Majoros, Chevrolet’s marketing director, and asked him about the Trailblazer concept. The executive smiled and declined to comment.
The Trailblazer will be a crossover and smaller than the Equinox crossovers. Majoros confirmed the idea in an interview with motorTrend, where he stated that there is enough room for another Chevy SUV to be placed between Equinox and Trax in terms of size and price.
What do you think? Do you think it would be a good idea for the Trailblazer to be reintroduced as a crossover model? Purists might be surprised to learn that the Trailblazer was once a more expensive trim of the K5 Blazer, which was a full-blooded SUV. The Trailblazer nameplate, which is offered in certain parts of Asia as an SUV-sized SUV, is also confusing, at least global. It is based on the Colorado pickup trucks platform.
Chevy should be aware of their plans, no matter how convoluted. We hope that it doesn’t backfire on Chevy.