The Matryoshka doll design theme proved to be a successful choice.
Mercedes doesn’t have a problem with the C-Class Sedan looking very similar to the larger E-Class Sedan or the flagship S-Class Sedan. It’s actually the opposite. Chief designer Gorden Wagener revealed that Mercedes has had great success with its “very homogeneous” design approach to the three core sedans.
His statement is supported by sales figures, as the C-Class remained the company’s top-seller in 2017. This was due in large part to the Chinese-made long-wheelbase version.
The latest E Class Sedan witnessed a significant increase in demand in its first year on the market. This was also aided by the LWB derivative in People’s Republic, where the E-Class’s sales more than doubled.
The same applies to the range topper, taking into consideration the S-Class facelift. This resulted in a double-digit increase of the product to approximately 70,000 units last fiscal year.
Wagener was asked if Mercedes had received complaints about its sedans looking very similar. He replied, “No, not.” Only a few journalists mentioned that our three limousines were too close together, but the customer loves them.” He continued to say that this is a question that journalists rarely ask. He also said that clients love this design approach, as you can see at archrivals BMW or Audi.
Mercedes is currently finishing up a new C-Class Sedan. It will be available in the coming months with only minor exterior modifications. A new conventional sedan is coming to the Mercedes family. The company is currently preparing the A-Class Sedan (speculatively rendered there) which will be below the CLA and serve the US as the entry-level model.
According to Mercedes’ product roadmap, the A Class Sedan will have a different styling than its larger brothers.