Will Ferrell, you can eat your heart out. You could also try some raw salmon.
Are you sitting down? If you are not, please do. These three videos are quite bizarre. The first video at the top of the article isn’t all that strange. Except for a ranting Norwegian looking strikingly like Tormund Giantsbane in Game of Thrones. What do you think about fish? Specifically, salmon? Salmon? Yes, please sit down.
First, some background. First, some background. Super Bowl LV will be held on February 7. While it is somewhat temperate this year due to COVID still being an issue, some automakers still have some funny ads. General Motors has released an EV-focused ad. Will Ferrell declared automotive war on Norway, which has the highest number of electric cars per capita in the world. He is determined to destroy them using GM’s Ultium-powered EVs. In typical Will Ferrell fashion, he gets irrationally mad.
The ad was removed on February 3. We received a response on February 5, or, rather, an answer from Audi for Norway. The sudden desire by GM to end Norway’s reign as a leader in EV-sales seems to have caused some concern among the Norwegians. Although Will Ferrell’s literal punch to Norway could be seen as a little threatening, that is not the point. The Audi e-Tron EV is Norway’s best-selling. Do you see the direction this is heading? You are not seeing where this is heading.
The first video was simple and entertaining. It even included a smashed globe that looked similar to GM’s ad. Yes, that’s Game of Thrones star Kristofer hivju, who is indeed proud Norwegian. We are trying to save the world, he declares at the end. But then we jump to video number 2 (above), which explains how Norwegians fight. Ferrell may be angry, but how will Ferrell fare in the face of a screaming salmon attack.
But there’s more Also, the final video includes salmon. Salmon is a big deal in Norway, even pizza. You don’t just add it to pizza. Wrap the whole pizza around a piece of raw fish and eat it as if it were a topping. Audi reminds us all the time that the e-Tron EV is Norway’s best-selling. He advised GM not to hate but to imitate it. We told you that it was strange.
Although we don’t know if it was planned in advance, the videos were sent by Audi Norway. We suspect that this was a last-minute decision. If this is true, then congratulations to Audi Norway for producing three original videos in such a short time. These clips won’t be shown during the big game. It’s OK. When Tormund Giantsbane is raging about eating raw fish and trying to save the planet, it’s easy to get some press.