These are the players you will see before Sunday’s big game.
Chrysler has a long history of Super Bowl ads. This goes back many years. The 2019 Atlanta showdown will be no different. FCA will air three spots that feature very different vehicles. Or, at most three. FCA’s Super Bowl press release was somewhat vague in stating that these spots were “a taste” of what could come. These three commercials give the automaker nearly three minutes of prime-time advertising during Super Bowl. Although no pricing has been disclosed for this airtime, it is believed that a 30-second spot during the Super Bowl will cost around $5 million. Even if FCA did not sign a bulk-rate agreement, it is clear that the automaker has serious money invested to get your attention. Let’s take an in-depth look at three spots FCA has shared now to show you what millions of dollars can buy.
Dodge has a solid lineup Hellcat-powered cars and Super Bowl LIII is taking place in Atlanta. This makes it the perfect time to play the Charlie Daniels Band classic The Devil Went Down To Georgia. The clip shows the Charger, Challenger Hellcat smoking the hides in straightaways and around corners. There are also lots of artistic action shots. Dodge will get a pass on the SRT Durango that’s hiding under there. We know it doesn’t have a devil-engine, but it still packs 475 horsepower. This one, we’ll admit, is quite clever.
The spot is a commercial for the new Jeep Gladiator. It opens with an old Gladiator heading to the crusher. The destruction is interrupted by a Stephen King moment, in which the Gladiator emerges from the ashes. It begins to reform itself and, lo and behold, a new Gladiator emerges. It’s a little cheesy, but it works. We like cheesy. Sometimes.
The Ram advertisement could be considered cheesy. The video is literally one minute long and features two cowboys discussing memorable Super Bowl ads, even though they don’t know the names of the companies or products. The camera eventually pulls back to reveal a new Ram 3500 pickup. This commercial may be one of those “cannot remember” ads that cowboys used to talk about.