Jaguar’s new models are going upmarket
According to the report by French newspaper Le Monde, Jaguar will not introduce new products until 2025. Jag plans to transform into a fully-electric brand after the quiet period is over. This will allow Jag to compete with high-end brands like Bentley and Aston Martin.
This report is similar to the one from 2021, when similar news was published. Thierry Bollore, Jaguar Land Rover CEO, spoke about plans to go upmarket. He stated that Jaguar would be repositioned completely. The SUV will be Land Rover. Jaguar will be distinct from the SUVs. It is very distinct.”
Jaguar will receive a unique platform for electric vehicle development thanks to the company investing PS2.5 billion. It is possible that the new models will look very different from the current design language. “I enjoy the thought of helping my Jaguar colleagues bring Jaguar back into the position it deserves,” Gerry McGovern, chief creative officer, said.
Jaguar is so serious about its plans that it has cancelled vehicles already in development. We saw, for example, the new XJ (photo above), which was very close to being launched by Jag before the new sedan was introduced.
Additionally, approximately $1.4 billion was written off by the company in its investments into the MLA platform. This was due to the fact that the tech was not up-to-date and could not meet the automaker’s emission targets. This decision ended the JPace project.
According to reports, the new lineup will only include a single crossover. This will replace the I-Pace. During the brand overhaul, the E-Pace as well as the F-Pace will be axed.
According to Le Monde, Jaguar will not launch new products and will gradually reduce production by making available fewer options for engine and equipment choices. This plan will reduce the workforce and lower costs. Jag’s manufacturing capacity in 2026 will be 25% lower than the current .