Jeep explains why Wagoneer SUVs lack the company badge

This is obvious if you really think about it.

One critical feature of the Jeep Wagoneer and Grand Wagoneer is missing: a Jeep badge. Jeep couldn’t find the space to display the iconic Jeep logo despite all the space and sheet metal on the huge SUVs. MotorTrend interviewed Christian Meunier, the CEO of Jeep. He confirmed that this was by design.

Jeep’s Grand Wagoneer and Jeep Wagoneer are Jeep’s return to large luxury SUV segments, where they hope to increase their appeal and customer base. Jeep should proudly display its logo on such a crucial model as the Wagoneer twins. However, it was not necessary.

Motor Trend spoke with Christian Meunier, the Jeep CEO. He explained that the Jeep logo was not necessary because the Wagoneer and Grand Wagoneer SUVs look like Jeeps due to their iconic Wagoneer names and styling. This branding strategy is not new. Ford has opted to skip using its logo on the Mustang and Bronco with great success. The Mustang, Bronco and Bronco are both iconic Ford products that can be used as a standalone product and do not require a Ford logo.

The Jeep Wagoneer, and Grand Wagoneer, will be occupying a premium space that Jeep has created to provide a more luxurious experience for its customers. The Jeep Wagoneer starts at $59,995 while Grand Wagoneer starts at $88,995 with many options.

The Jeep Wagoneer’s distinctive Jeep styling and a well-known name might mean that the Jeep Grand Wagoneer and Jeep Wagoneer don’t even need a Jeep logo. We are excited to see these new Jeep SUVs become a luxury Jeep sub-brand.