The Escalade, which is no longer in production, is now more affordable than $2,000.
The Lincoln Navigator pricing has been inconsistent for quite some time. The current-generation SUV was introduced in 2018 and was $8,500 higher than its predecessor. Before a year passed, the price was increased by $600. The Navigator saw a price increase of up to $3,500 in the next model year. The price of the 2020 Navigator model increased by $2,620, plus the standard equipment.
The price hike isn’t over. A letter to the dealers, obtained by CarsDirect, states that the Navigator will be getting another price increase for its mid-year changes. The $365 increase isn’t too significant, however. The SUV’s cost is now over 100 grand (from $99,000.) This includes the destination charge and puts the Navigator L Black Label at $101,630. It is the most expensive Navigator on the showroom floor, according to AutosDirect.
The 2020 Navigator will cost more than the Cadillac Escalade, by more than $2,000. The ESV Platinum, the priciest Escalade is available for $99,590. This includes the $9,000 rebate as well as the $19,000 discount for existing customers.
It is a tough battle for SUV sales in America. Pricing plays a significant role in these giants’ sales success.
The price war between the Navigator & Escalade is not over. M.Y. will see a model shift for the Cadillac Escalade. The company has not yet announced pricing. We’ll wait to see which one has better pricing.