2021 Ford Bronco Ad Features A Poetic Director’s Cut Version

2021 Ford Bronco Ad Features A Poetic Director’s Cut Version
Literally, it’s poetic.

Did you know? The new Ford Bronco is coming to dealers next spring. Did you hear it? But, we bet you didn’t hear about this commercial. A Bronco6G forum participant named jasminekd claims that this special director’s cut is the original video spot Ford shown at the Bronco launch. It even has poetry in it. Wait, what?
This video features much of the same footage as the Robert Frost poem The Road not Taken. Instead of an abstract narrative about nature and wild and cliche catchwords such as adventure or future this video uses much of the same footage. Even if your knowledge of literature is limited, chances are you have heard some parts of this poem. It is basically an allegory about life. You probably know the ending lines, which are:

The poem is for those who have slept through literature classes at college or high school. It’s about standing at a crossroads in a road. After observing and considering the diverging paths, the narrator chooses the less traveled route. This is the simplest interpretation, but there are many other interpretations. It’s all about making your own path through life. Others say it’s about regretting bad choices. The Road Not Ttaken is the title instead of The Road Less Traveled.

Frost wrote the poem, allegedly as a joke about his friend who wasn’t happy with the way they walked. This interpretation suggests that the narrator of the poem is not Frost but his friend who is unhappy with the choice of the wrong path. It’s poetry. And if you don’t know it, the author was awake during those literature classes. That’s another discussion.

The Bronco is sure to enjoy talking about the importance of taking the less traveled roads, regardless of how it is interpreted. Although this director’s cut is said to have been a real Ford commercial, it is quite artistic. However, we think the core message might have been lost in translation. A clear message truly is essential when marketing a new car.