Ford plans to produce 150,000 electric trucks per year.
Ford will have employees, UAW leaders, company executives and customers available to help get the electric truck moving. The truck will be built at Ford’s Rouge Complex in Dearborn in a section devoted to the all electric Lighting. Ford hopes to make 150,000 Lightnings each year, in response to almost 200,000 reservations. Ford also sent an email to dealers advising them about possible consequences for “negative” customer interactions. After the Ford Bronco debuted, much attention was given to dealer markups. Some dealers sent the off-roader for well over $100,000. Ford seems keen to sell the Lightning at or near its suggested retail price and could remove Lightning allocations from dealers who stray too far. The 2022 F-150 Lightning costs just $40,000, before destination fees. This applies to the fleet-focused Lightning Pro, which has a standard-range battery that can travel 230 miles. The 320-mile-range battery will only be available for the Lightning XLT, which costs $54,669. However, it is a more expensive option than the F-150 that costs $75,000. As series production is about to start, it will be interesting to see if those 200,000 reservations turn into sales. 