This is one way to get in.
This announcement is quite impressive in terms of new announcements. China is the largest market for automotive in the world. It might be surprising to some that Genesis has not been part of this growth. The automaker made sure to show the world by putting on a spectacular light show in Shanghai.
Genesis celebrated its official launch date in China on April 2nd by taking to the sky with more than 3,000 drones. The choreographed aerial display was called “Genesis Launch in China”. Genesis of Genesis It lit up Shanghai’s Bund to create everything, from stunning spirals to a huge hand and outlines of the G80 And GV80 The winged Genesis logo, with its red extended wings and winged design that “waved” in simulated movement. We would say that the event was a success if the automaker was trying to attract luxury car buyers or anyone in Shanghai.
Markus Henne, CEO of Genesis Motor China, stated that “Launching our brand in China represents an important, perhaps the most significant, new chapter in the history of our brand.” “Genesis will be focusing on brand building at the very beginning. We will continue to share more details about how we plan on appealing to our Chinese audience. I’m confident that I will keep my word and invite you to join me on this journey.
Genesis’ first focus vehicles for this new venture are the G80 sedan, and GV80 SUV. This is all part of a marketing plan Genesis developed specifically for China. It portrays Genesis as not only an automaker but also as a lifestyle brand. This was Genesis’s debut, which also included the presentation of its new marketing message to Chinese customers, simply called Genesis of You.
Henne stated, “We are thrilled to present our internationally recognized products, Genesis G80 & Genesis GV80. These products are known for their highest quality and distinctive designs.” We are driven by the desire to build authentic relationships with Chinese customers. This is our promise to China and our differenceiator. We will deliver stress-free and meaningful experiences. We will implement a new business model to bring our commitments into reality.