The talks did not even reach the top of the management.
Apple wants to partner with another company to build its Apple car. According to a new report, talks with Nissan are not active. We’ll get to this in a moment.
It was reported in December that the tech giant’s project for an electric car is still active and that it is even prepping its suppliers for the production. A report claiming that Apple was in negotiations with Hyundai emerged a few weeks later. However, the company confirmed that it will not be involved in the project.
We are now at the last week, when another report suggested that Apple had contacted Nissan to complete the same task. Simply put, please help us build our first car. Although initial talks with Nissan were held, the Financial Times reports that the talks have ended. The publication claims that Apple requested Nissan to make Apple-branded cars. This was contrary to what the automaker was interested.
Ashwani Gupta (Nissan’s chief operating officer), told the Financial Times that they can form a partnership. However, it is to adapt their services for our product and not vice versa. “We are satisfied with our customers, and that comes from the car. We are not going to change how we make cars.
Apple is now looking for an automotive company to partner with it in order to launch the Apple car. Analysts believe that Nissan would have been an excellent choice for Apple because of its expertise in electric cars and the capacity at its US plants. Apple seems to have lost the option of using Nissan as an automaker.