This concept is a preview of the new company design language.
Aston Martin insists that there is still life in the Lagonda name, as it unveils a new concept car at Geneva Motor Show which points to two new models by 2030.
Aston claims that Lagonda, a revived luxury brand, will be the “world’s first luxury brand exclusively powered by zero-emission motors.” Tesla may disagree with this statement, but only after it has improved its build quality to at least second-world standard
According to the Lagonda Vision Concept, it is a preview of a design language that could appear on a new Gaydon car as early as 2021.
Marek Reichman, Aston Martin’s design chief, said that the Lagonda Vision Concept was an “incredibly bold design statement.” “The electrification revolution has eliminated the need for carriage and horse design.”
“Our new concept shows how design possibilities can be expanded once there is no need for large power sources to be placed in front of the passenger compartment. The batteries are located on the floor in the Lagonda Vision Concept. We own everything above this line.”
Reichman and his team collaborated with David Linley, the English furniture designer, to design the interior. The company claims that it was able to work from the inside to prioritize the car’s interior, as it had the freedom to use the electric motor.
The concept features hinged rear doors that open outwards or upwards, taking a section from the roof with them, creating a space for occupants to just walk in and out of the car. Front seats are constructed on side-mounted arms instead of traditional runners to not interfere with the floor space. A steering wheel that can be moved right to the let of car or even completely retracted in self-driving mode.
The Vision Concept continues the tradition of concept cars being fanciful with solid-state batteries that provide a range of 400 miles (644 km) between charges.
Aston Martin insists, however, that the car is a real-world vehicle that will challenge traditional ways of doing business. Andy Palmer, CEO of Aston Martin, stated that people tend to associate luxury with cars that use a traditional, even old-fashioned approach. “Lagonda exists in order to challenge this thinking and show that luxury and modern are not mutually exclusive concepts.”