BMW has always listened to its dealers. Fingers crossed.
It’s obvious that SUVs and crossovers have taken over the world. Some automakers had to remove cars from their product lines in order to make room for more-seller utes. This can be attributed to the versatility and practicality that SUVs/crossovers offer. It has led to higher sales figures for this body type in the last decade.
But not everyone likes high-riding vehicles that leave huge footprints. Some people like us enjoy high-riding vehicles with large footprints. Some people prefer to drive closer to the ground. We love practicality and space, which is why wagons are so popular.
Wagons can be described as a middle ground between cars and SUVs. There are many brands like Audi that produce high-performance estates that will please both the motoring enthusiast dad as well as the practical mom. We can’t help but wonder if the introduction of the RS6 Avant by Audi in the U.S. is the beginning of a new wagon era.
You’d be surprised at how many BMW U.S. dealers agree with this sentiment. Interview with Patrick Womack, Chairman of BMW National Dealer Forum, published by Automotive News. According to Womack’s report, BMW U.S. dealerships have been looking for a performance wagon that could compete against Audi in America.
You can think BMW 5 Series Touring or the 3 Series Touring both of which were launched in 2019 for European markets.
U.S. It’s only a matter time before BMW decides to finally bring their hot wagons into the U.S. Womack noted that BMW is well-known for listening to its dealers. We can only hope this company does the same.
BMW’s 2019 sales performance was strong thanks to its X5 and X7 utes. But, we think that adding a performance wagon will allow the brand to retain its title as the top-selling luxury brand in America.