Flat design has another 3D logo.
Over the past few years, there has been a shift in UI and graphical design. It makes sense that design should follow the trend of two-dimensional screens as more of our daily lives are conducted on them. Skeuomorphism tried to create 2D graphics and user interfaces similar to their real-world, 3-dimensional counterparts. However, the flat design movement has since overturned that idea. Apple, Google, and other companies have adopted flat design principles, as have automakers. Last September, Volkswagen introduced a flatter logo. Today, it’s BMW.
BMW unveiled the flat logo for the Concept, which was revealed this morning. There’s much to learn. The iconic black ring that was surrounded the blue-and white pie inside has been removed. Transparent now, the Frozen Light Copper concept can shine through. The car’s exterior color will affect how the ring looks. Flat logos are also preferred over the older logos’ three-dimensional appearance and lighting effects. However, the logos will still appear 3D on vehicles. It will not be on a sticker.
BMW has updated its story regarding the meaning and history of the logo. New, 2020 one . Jens Thiemer (Senior Vice President Customer & Brand BMW) stated that the old logo was gone. The new logo, which is transparent, will “radiate greater openness and clarity.” Younger buyers who are more adept at navigating digital worlds will also be drawn to the new logo.
Fans and enthusiasts will be furious at the new BMW logo, but BMW is unlikely to take it seriously. Already, the automaker updated its Facebook logo. As automakers grow their online presence, it will be interesting to see how other automakers follow BMW’s and VW’s lead. A new badge was introduced by Kia, and it’s also flat.