Do you remember the ad campaign between Audi and BMW on billboards a decade ago. Get ready to eat popcorn, because a sequel is coming.
It’s the 2000s again, as BMW decided to make fun of Audi and the entire Volkswagen Group. A billboard was placed in front Ennakl Automobiles (an official dealer for VAG products). The dealer, located in La Goulette, Tunisia, sells everything, from basic Skodas to high-end Porsches with SEATs and VWs.
This is not Motor1.com France. A translation of BMW’s billboard can be found below: “Il nuest jamais trop tard pour changer de vues” means “It’s never to late to change your mind.” The billboard was created by Ben Jemaa Motors in Tunisia, which is an official Mini and BMW dealer.
They were unaware that the plan was a disaster. Audi responded to BMW’s passive-aggressive messages by placing its own billboard just a few feet away. Audi responded to BMW’s passive-aggressive message by placing a large “LOOOL” sign at the top using four rings from the company.
It will be interesting to see if BMW has anything to say about Audi’s quick response. Let’s hope that this isn’t the end. It’s harmless fun for both companies, the rest of us just watching.
Looking at sales figures, BMW won the battle against Audi last year. Its deliveries increased by 4.2 percent to 2,088,283 cars. This was a record for the core brand. Ingolstadt’s rivals managed to sell approximately 1,878,100 cars, 0.6% more than in the previous year. Mercedes clinched the first place in this fierce competition for luxury sales after its sales increased by 9.9% to 2,289 344. BMW plans to be the leading brand by 2020.