Although it would be less expensive than the Chiron, it could still run seven figures.
Bugatti’s W16 engine may seem like a dinosaur during the downsizing era, but there is still enough market to support the Chiron’s multi-million dollar price tag and all its quad-turbo 8.0-liter derivatives. The people of Molsheim cannot ignore the current industry situation and must adapt to it by thinking about the future, when the internal combustion engine will be extinct.
It is a small manufacturer, producing about 100 cars per year. This means it cannot afford to buy a second product line that will sit alongside the Chiron. It requires the support of the Volkswagen Group, its parent company. Bugatti CEO Stephan Winkelman told
Bloomberg Interview in Berlin: VAG seal of approval is going to be “hard fight” Former boss of Lamborghini says Bugatti is “earning decent money” right now, in contrast to Veyron’s days when the first model produced and sold under VW’s umbrella wasn’t very profitable. According to , the company lost $6.24 million per Veyron sold in 2013. This was according to an article published by . While the report’s authors said that these numbers should not be taken too seriously, Bugatti stated at the Chiron’s unveiling that they now have a profitable car.
Now, Bugatti has a vision for a four-seat electric car priced between EUR500,000 to EUR1,000,000 (roughly $553,000 to $1.1million at current exchange rates). According to the Bloomberg report, it will be a grand tourer or crossover. Bugatti’s days as a speed record chaser are over, and the company is now looking to expand into ultra-luxury areas with a more affordable vehicle. There are still 100 Chirons available, so surely Bugatti has something to do to keep the brand relevant in this electrified age.