Crossovers account for nearly 90% of Buick’s sales this year.
We now have information about the North American version of the Insignia Facelift . It was just a few hours ago that Opel and Vauxhall announced the Insignia facelift in Europe. It’s not good. The Motor Authority has learned from Stuart Fowle (Buick and GMC communications manager), that the 2020 model year of the Regal will be the last. This is because the midsize Regal won’t return for the 2021MY.
Why? Why? One in ten Buick vehicles this year isn’t a crossover. Therefore, it makes no business sense to keep any of the four Regal models – Sportback GS, Avenir and the SUV-inspired TourX.
With only a few more weeks until the end of the year, the combined sales of the four members stands at approximately 6,000 units. It’s safe for us to assume that the Regal will not be missed. Motor Authority pointed out that Buick hinted at the Regal’s end last month at Los Angeles Auto Show, where it was absent. Now, the news is official.
It is worth noting that the Buick Regal will continue to be sold in China, where it received a midcycle update mirroring European counterparts.
After the demise of LaCrosse, Cascada and other brands in recent times, the death of Regal in United States has effectively made Buick a cross-exclusive brand in the United States.
It will be fascinating to see what happens to the Insignia over the long-term, especially when Opel and Vauxhall are currently under PSA’s control. To reduce costs and speed up development, it would be a good idea to share the Peugeot 508 underpinnings if the model lives to see another generation.