Siri, where is the closest CarMax?
As the COVID situation improves in certain areas of the country , dealers are trying to find ways to attract customers. CarMax has recently introduced Dunkin’ Donuts to the automotive market. This is in addition to the 24-hour test drive.
Customers who take part in a CarMax 24-Hour test drive will be eligible to receive a $10 Dunkin’ gift certificate. Potential buyers will be provided with a list of suggestions by participating CarMax locations to ensure they have the best experience possible.
“At CarMax we believe that car-buying should be enjoyable while making customers feel confident about their decision. This is why we introduced 24-Hour Trial Drives as part CarMax’s Love Your Car guarantee,” stated Sarah Lane, vice president of marketing at CarMax in a recent BusinessWire article.
It would be easy for people to dismiss CarMax’s donut program as a low-stakes marketing ploy to drive more foot traffic to its showrooms. However, CarMax’s sweetened 24-hour test drive may give customers the incentive they need to spend more time driving the car before making a purchase. You can think back to the 20-minute test drive you had with CarMax. It is likely that you never got the opportunity to do the same things on a regular day.
According to Melanie Rabino, director of brand engagement at Dunkin’, “You don’t know if a car will be right for you until it’s been pushed through a Dunkin’ drive thru.” BusinessWire was informed by Melanie Rabino.
No matter if you like Krispy Kreme donuts, or support the certified-preowned program at your local dealership. It’s clear that this 24-hour test drive is here for the long-term. We look forward to the endless possibilities for restaurants joining forces with automakers. Maybe Chick-fil A can join us next?