Chrysler announces a new SRT (Street Racing Technology), performance unit during a management reshuffle.
Chrysler will spin-off the SRT performance badge under its own brand.
This news is the result of a management reshuffle in which Ralph Gilles (president and CEO of Dodge) will assume the new role as head of the SRT performance unit. Gilles will still be in charge of design for Chrysler Group brands, Dodge, Jeep, Ram, and Chrysler.
Reid Bigland will take over as the CEO of Dodge Car Brand. He also heads U.S. He will continue to be the head of Chrysler Canada and sales for Chrysler.