This truck can travel waves, rescue people from quicksand and retrieve a child’s football from a tree.
A new advertisement for the Toyota Tacoma features Chuck Norris with his famous beard star. The pickup’s mid-sized size matches Norris’s strengths as an action movie star by having his autograph on the front fender. Although the Tacoma is known for its strength off-road, don’t expect it to be as tough as Chuck Norris Facts. It’s too bad that he hasn’t cried.
The Tacoma is ready to go once Norris has signed the truck. The Tacoma starts by making donuts, where the tire marks create a picture of Norris’ face. The Toyota then starts to help people. It saves a park ranger first by shooting a rope through the grille’s center. Toyota then feels the need to post the message “Magic winch unavailable” Later, the pickup rescues a fallen construction worker and pulls a child’s football from a tree. The Tacoma enjoys surfing, dancing and winning at chess.
We see at the end that Norris has had his agent replace the actor with a Tacoma. Pay attention to the background of the Tacoma Thunder poster. It cleverly references the artwork from VHS covers that Norris used for his action movies in 1980s.
Buyers can choose from a variety of trims when they buy Tacomas in the real world. There are two powertrain options: a 2.7-liter four cylinder producing 159 horsepower and 180 pounds-feet torque, or a 2.5-liter V6 producing 278 hp. There are both rear- and four-wheel-drive options available. Off-road enthusiasts can choose the TRD Pro version which features 2.5-inch Fox internal bypass shock absorbers, a 1 inch higher ride, larger front bars and an optional TRD Desert Air Intake snorkel.