Discounts in the most effective way.
Dodge presented the Challenger SRT Demon last year. This 840-horsepower beast was rescued from the engineering caverns of SRT. The Demon is a drag strip-ready machine. This is not a Dodge car that Dodge will build until the end. Only 3,300 vehicles are being produced by the automaker. It will be gone after that. Dodge is preparing the Challenger SRT Hellcat drag pack for a debut this year. This will include most of the content from the Demon.
Spy photos show prominently the Demon’s Air Grabber Hood on the narrow-body Challenger. The Drag Pack could get up to 75 percent of the Demon’s performance content, such as the TransBrake and Air-Chiller as well as Nitto tires. The Hellcat Drag Pack will produce only 707-725 horsepower. This is not as powerful as the 808 horsepower of the supercharged 6.2-liter V8. The Hellcat Drag Pack may have a higher final drive ratio than the standard Hellcat Challengers.
Rumours suggest that the Uconnect system will have a Drag Mode, which could indicate that there are some custom settings available to be used when SRT Hellcat takes to the drag strip. The Demon is equipped with several performance parts that allow it to produce a tremendous amount of power and a lightning-quick quarter mile time. This new mode may allow these parts to make the most power.
The Hellcat Drag Pack will be available by the end the year and could make an appearance at the Woodward Dream Cruise, August. Dodge should make another Hellcat special. The Hellcat and Demon prices are about $20,000 apart, which makes it ripe to produce a product. Dodge has already exploited this with the Hellcat Widebody, which offered many parts that were not on the Demon. Customers get something new and can ride the Demon’s hype with the Drag Pack. Add a $10,000 premium to a standard Hellcat and you’ll have a winner.